The Power of Color: Choosing the Right Palette for Your Brand
Color is more than a visual experience—it’s a powerful branding tool that influences perception, emotion, and even purchasing decisions. When done right, the colors you choose can make your brand instantly recognizable and emotionally resonant. But how do you select the right palette for your brand? Here’s a deep dive into the strategy behind color […]
What Is a Brand Kit and Why Your Business Needs One
Whether you’re building a startup, refreshing your business identity, or just getting serious about your brand, a brand kit is a must-have tool for maintaining consistency and professionalism. But what exactly is a brand kit—and why is it so important? What Is a Brand Kit? A brand kit (sometimes called a brand style guide […]
Logo design mistakes to avoid to ensure your brand identity remains strong, professional, and memorable.
1. Overcomplicating the Design Mistake: Using too many colors, fonts, or intricate details. Why it’s a problem: Complex logos are hard to reproduce, scale poorly, and are difficult to remember. What to do instead: Keep it simple and versatile. A great logo is recognizable at a glance and works well in black and white too. […]
Here are 5 common mistakes brands make with their visual identity — and how to avoid them
1. Inconsistency Across Platforms Mistake: Using different logos, fonts, or color palettes across websites, social media, packaging, and print materials. Why it’s a problem: Inconsistency confuses your audience and weakens brand recognition. Fix it: Create a clear brand style guide that includes logo variations, color codes (HEX/RGB/CMYK), fonts, imagery rules, and usage examples. 2. […]
Simple Ideas Can Create Big Results
As we continue to think about strategy, how it gets shaped, and how strategy shapes our programs, we started to think of those additional ‘test’ tactics; the simple ideas that complement a big campaign. These simple ideas can often be little gems that end up benefiting results in a big way. We have found with […]